On 10th Apr., the Viet Nam National Administration of Tourism (VNAT)
held a discussion on “project for strengthening to attract French tourists to
Viet Nam” which was studied by Travel Department. The event had the attendance
of VNAT’s leaders and representatives of functional units.
To French tourists, Viet Nam is home to beautiful landscapes, a long history and
diversified culture, good security and politic stability, friendly people and
attractive services. Therefore, France is one of top 10 source markets of Viet
Nam tourism; the French have long stay, usually over 2 weeks.
Recognizing French market’s tourist potentials, Viet Nam tourism sector plans to
develop specific strategies to attract more French tourists to Viet Nam as well
as to extend their stay and encourage them to come back in future.
The project has analyzed characteristics of French market; Viet Nam’s capacity
to meet French tourists’ demands; activities to promote the market; and
solutions to enhance the attraction and quality of services for French tourists.
At the discussion, participants have contributed ideas aiming to increase the
project’s feasibility in practice; focusing on solutions such as attracting
Vietnamese overseas’ participation in promoting Viet Nam’s image in France;
linking tours between Viet Nam and Southeast Asia destinations; developing
tourist products in accordance with French customers’ demand; establishing Viet
Nam tourism website for French market and cooperating with Viet Nam Cultural
Centre in France… to promote Viet Nam’s image.
It is hoped that the project on strengthening to attract French tourists to Viet
Nam would bring about high success, contributing to welcome 7 to 7.5 million
international arrivals to Viet Nam in 2015.